light through the trees

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light through the trees, originally uploaded by KWDesigns.

The 2007 Rosey Award Winners Are….

The Roseys are know for featuring the so called “under dogs” of the advertising world and this one event draws out some of the best creatives Portland has to offer. It gives them a moment of glory for all the blood, sweat & tears that went into these amazing advertising campaigns. Goes to show you don’t need endless amounts of cash to make award winning ads. Congrats to all the winners!

Drum roll please…

The 50th Annual Rosey Award Winners are…

Overall Best in Show

Title: Videogame

Agency: W+K

Client: Coca-Cola

Overall Judges Favorite

Title: The Leader

Agency: w+k12

Client: MTV Switch

___________________

Title: Provocateur

Agency: BENT Image Lab

Client: Lux

Interactive: Advertising/Websites

Excellance

Title: Swing Portrait

Agency: W+K

Client: Nike

___________________

Title: Its Red Again

Agency: W+K

Client: Starbuck’s Corp.

Interactive: Micorsites/Landing Pages

Excellance

Title: Nike Golf – Ignite

Agency: Summit Projects

Client: Nike Gold US

Interactive: E-commerce/Transactional Website

Excellance

Title: http://www.drmartens.com

Agency: Summit Projects

Client: Dr. Martens

Sales Material: Advertising Poster

Rosey

Title: the Compass

Agency: NEMO Design

Client: Nike6.0

Sales Material: Sales Kit/Dealer Aid/Ad Specialty

Excellance

Title: Nike6.0 SUPERBALL

Agency: NEMO Design

Client: Nike6.0

Sales Material: Point of Sale

Excellance

Title: 6.0 at Active

Agency: NEMO Design

Client: Nike6.0

___________________

Title: St-Germain Case Pack Floor Display

Agency: Sandstrom Design

Client: Cooper Spirits International

Corporate Identity: Logo

Rosey

Title: mint

Agency: Sandstrom Design

Client: Mint

Self-Promotion: All Media

Exellance

Title: Ant Hill Marketing, Ebbets Filed Flannel Proposal

Agency: Ant Hill Marketing

Client: Ant Hill Marketing

___________________

Title: April Fools

Agency: w+k 12

Client: W+K

Packaging: Single

Rosey

Title: ULLR Bottle

Agency: Leopold Ketel & Partners

Client: Hood River Distillers

Advertising Arts: Illustration, Single

Rosey

Title: Nike6.0 Superball

Agency: NEMO Design

Client: Nike6.0

Integrated Campaign: Advertising, Design, Interactive, Out of Home

Excellance

Title: St. Germain Integrated Campaign

Agency: Sandstrom Design

Client: Cooper Spirits International

Public Service: Traditional TV

Excellance

Title: MTV Global Warming

Agency: Food Chain

Client: MTV

Direct Response: Single

Excellance

Tile: Kuni Box

Agency: Coates Kokes

Client: Kuni Automotive

Radio: Single

Rosey

Title: Cool, Cool Sea Lions

Agency: Leopold Ketel & Partners

Client: Oregon Coast Aquarium

TV: Single, Budget $50k+

Rosey

Title: I Feel Pretty

Agency: W+K

Client: Nike

TV: Single, Budget $50k-

Excellance

Title: Nike6.0 Vertigo

Agency: NEMO Design

Client: Nike6.0

TV: Series (3+), Budget $50k+

Excellance

Title: Nike6.0 Superball

Agency: NEMO Design

Client: Nike6.0

“When You Look This Good, Who Can Blame You for Licking Your Own Crotch?”

I was cruising one of my favorite blogs that feature the latest “eye catching” advertisements to hit the streets & came across these…

 

50th Annual Rosey Awards: Wednesday, November 7 @ 5:30pm at the Gerding Theater in the Portland Armory

On November 7th, 2007, The Portland Advertising Federation (PAF) is hosting the 50th annual Rosey Awards. This exclusive show celebrates some of the most kick &@! advertising work in the Northwest. Staying true to the the community mantra, “Keep Portland Weird“, is one thing we can count on from some of the big player’s in town.

The PAF and The Art Institute of Portland gallery have joined forces this year & will be featuring the award winning work exclusively from November 8-28.

The Art Institute of Portland

1122 NW Davis St

Portland, OR 97209

503 228 6528

October 22- 26, 2007: Evolution of a Sustainable Society featuring EcoCharge

Join the Evolution of a Sustainable Society @ The Art Institute of Portland: Oct. 22 – 26, 2007. In an effort to bring further attention to the importance of conservation and preservation of our local and global resources, The Art Institute of Portland will be hosting Environmental Awareness Week. This week long event will feature forward thinking community speakers, hosting a sustainable living fair with several exhibitors, and screening significant and impassioned films devoted to environmental awareness.

To attend this event , visit
The Art Institute of Portland @
1122 NW Davis St. Portland, OR 97209

Schedule of events

The Evolution of a Sustainable Society will be featuring EcoCharge – a free standing module that uses renewable energy to charge portable electronic devices. EcoCharge is the classic example of finding a new way to solve an existing problem. In an earlier post, I explored the idea of using renewable energy to charge cell phones.

“Imagine you’re traveling and your charger is packed away in your suitcase, you have less than a bar left on your phone, a two hour layover at the airport and at least 5 phone calls to make between now and the time your plane takes off. It’s a challenge just to find an electrical outlet to plug your laptop into, much less a space to charge your cellphone (one that includes the charger itself!).”

The EcoCharge concept has grown to in include charging services for cell phones, PDA’s and laptops – all while using renewable energy sources. Below are some samples of the brand collateral that have been developed to date.

 

ecocharge machine mock up with detailed view

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ecocharge website mock up

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ecocharge print advertisements

How to Get Ideas

I’m reading this amazing treasure chalked full of inspiring, yet simple ways to tap into one’s creativity. Children are the root of everything. They’re full of uninhibited curiosity and creativity. As we get older, many of us a forced to adhere to a rigid style of learning and expressing ourselves. The uninhibited slowly becomes the inhibited and we forget how to let our minds be free. Truly successful creatives have unlearned “the learned”. They understand the importance of work hard, play harder.

Curiosity didn’t kill the cat. Curiosity gives us the opportunity to explore, research and play with ideas that are just begging to be brought to life. We all have ideas. It’s what you choose to do with them that sets you apart from everyone else.

I’m about half way through this book and nearly every page is marked up with scribbles of excited ramblings. I love it! Here’s a few of my favorite take aways thus far.

” Attitude is more important than facts.”

“Those who believe they can, can; those who believe they can’t, can’t. It’s as simple as that.”

“The only way to know you’ve gone far enough is to go too far. And going too far is called failing. But if you don’t go far enough in searching for an idea – if you don’t fail – you can’t be sure you’ve got the best idea. Don’t try to avoid failure. Embrace it. It’s a sign that you’ve gone far enough. You don’t know you’ve succeeded until you fail.”

“Failing makes you fearless. Failing sets you free. Failure can become the motivation to keep trying.”

“To swear off making mistakes is easy. All you have to do is swear off having ideas.” -Leo Burnett

Google Advertising Professional!

It’s official folks – I successfully passed the Google Advertising Professional Exam!

Yes, I know, I’m a geek and proud of it!

An Official Graduate!

After three long years, I can finally say that I’m an official graduate! My time spent at AiPD taught me the meaning of long-term endurance. I like to think of it as a triathlon for the mind.

I can proudly say I accepted my dipolma in style – that is NO shoes, barefoot baby! I had been picturing this day for months & it was every bit surreal as I’d imagined. I was on such a high (probably induced from the infamous polyester graduation robe). I have officially left the nest!

None of this would’ve been possible without the support of my husband, family & friends. I owe much of my gratitude to my partner in crime. His ability to endure the long evenings I spent glued to my computer, listening to endless babble about ideas for new projects & supporting every project I took on (and there were many!) allowed me to grow in ways I never thought possible. Thank you.

Here’s a small sample of my final portfolio. Enjoy!

Kristin Wall sample portfolio (PDF)

September 14th 2007: The Art Institute of Portland Graduate Portfolio Show

The Art Institute of Portland Graduate Portfolio Show is less than two weeks away – Friday September 14th 2007!

I’ve been attending the graduate portfolio show for the past 2+ years, eagerly anticipating the work of my fellow students, learning from their successes & failures. Now it’s my turn.

I enrolled in the Advertising program at AiPD in the fall of 2004 and for the past 3+ years it’s been a constant struggle to find a balance between school (in & out of the classroom), work and being a wife & a mom. There have been many sleepless nights to say the least and many sacrifices made along the way, but I knew the payoff would be priceless.

During my time at AiPD, I’ve had the opportunity to accomplish some pretty amazing things. Two notable items worth mentioning:

1. Recipient of the Gold Student ADDY award in March 2007 for a cervical cancer awareness public service announcement
2. Founder, VP of brashcreative (a student organized advertising agency that works with Portland businesses to develop integrated creative solutions)

Words can’t describe how good it feels to finally finish my BS and at the same time help create a legacy that other students will benefit from in the years to come.

In the last few days before graduation, I’m trying to stay sane and must remind myself that it’s ok to sleep. The infamous portfolio will live on…

Eco-Friendly Cell Phone Charger?

Is it really possible to have an eco-friendly cell phone charger? A group of students at AiPD think so.

I have been tasked, along with 3 other students, to develop a concept for a sustainable product or service and then brand it from the ground up.

What comes to mind when you think of a product that’s been accepted as a universal commodity, yet lacks the use of renewable energy? Cell phones.

These days, I don’t know of many people who don’t own a cell phone. It’s an integrated part of our daily life and we take it everywhere go. In fact, we often feel lost or “naked” if we forget it at home.

Worse yet, imagine you’re traveling and your charger is packed away in your suitcase, you have less than a bar left on your phone, a two hour layover at the airport and at least 5 phone calls to make between now and the time your plane takes off. It’s a challenge just to find an electrical outlet to plug your laptop into, much less a space to charge your cellphone (one that includes the charger itself!).

There is an answer – the ChargeBox. It’s a machine that allows you to recharge devices such as cellphones, iPods and PDA’s inside a secured locker. Each ChargeBox has six lockers and each locker has the capability to charge different types of hand held devices. Most can be fully charged in around 35 minutes, however iPods for example can take almost 2 hours to fully charge. Since its inception back in 1995, the ChargeBox has grown to expand it’s locations to include Iceland, France, South Africa & Turkey and the UK.

What if the ChargeBox used renewable energy to recharge these mobile devices? Efficient and eco-friendly!

We’re in the early stages of market and product research. Here’s a short list of KPI’s we’ve identified:

• potential sources of renewable energy
• best US target market – top 10 US airports
• additional “add on’s” besides charging (ie: download MP3′s, ringtones, games, etc.)
• potential partners

Further research:

Is the use of renewable energy an important factor when choosing to use or not use an electrical device?

How much would you be willing to pay to charge your hand held device?

• $0.02/minute
• $0.05/minute
• $0.10/minute

Would you be interested in “adding on” additional services? If so, which ones?

• MP3′s
• ring tones
• pictures/screen savers
• games

I’d love to hear any thoughts, ideas or feedback. I’ll be posting details of our project as it unfolds over the next three weeks.