I’ve received numerous comments in response to my recent experience with Washington Mutual and I’d like to respond with additional thoughts & feedback for those who are having a similar experience.
It’s extremely frustrating to go head to head with a massive corporation with substantial resources. One person, one voice trying to gain traction and cut through the corporate “red tape”- it’s impossible, right? WRONG.
With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a voice that can’t be stifled. It’s no longer about strength in numbers. It’s about empowering the individual & making authentic connections with others who have similar interests, values & beliefs. Social media has changed the rules of “engagement” and it’s forced a lot of bullies off their soapbox. Online reputation is critical. It can quickly leverage a brand’s image. Or it has the power to send it down in flames – all with a few blog posts, forum discussions & emails.